theymca.org.uk and ymcafitness.org.uk
YMCA Cambridge & Peterborough is one of 114 national YMCAs providing accommodation for young people but also seek to help young people gain skills and confidence to lead independent lives. Some YMCAs will work predominately with homeless people, while others focus wholly on physical activity or youth work. YMCA's also focus on health & wellbeing, training and education.
The brief was to refresh their current website which was now looking dated as well as get people to donate money to the charity through the site. I lead the creative of two websites we produced for YMCA Cambridge & Peterborough from scoping and concept to delivery. Out of the research and scoping we realised that what the client was asking for was not the best solution, as perceptions of what the YMCA were all about were rather muddled.
We decided that sister websites would be the best solution to separate the rehoming side of the organisation from the health, fitness and training aspect. This avoided mixing messages on the website to improve the understanding of what the YMCA is all about. We did this in a cost effective way by basing both the websites on the same set of template designs but with different cosmetic skins.
Some selected page designs: