The Perse School in Cambridge is an independent co-educational school known for its academic excellence. It is rated as the best in the region and 25th in the top 400 schools in the UK.
I designed a new website for the school, the objective for which was to increase traffic of prospective parents, while at the same time providing a platform to communicate news and school information regularly to current parents. The old website segregated the separate schools within the Perse too much. Therefore the new homepage featured a rotating carousel, of which the idea behind was to tell the story of the chapters in the life of a Perse student from pre-school right through to sixth form. The visual was loosely based upon books on a shelf for the academic feel, but not too too cliché.
At the launch I also designed an e-mail was sent out to all Perse prospects.
The Perse Launch Email:
The email had outstanding results with an open rate nearly 4 times higher than the industry average, a 45% increase. The click-through rate was 18.5% higher than average and interestingly nearly half (46.5%) of all recipients clicked through via the last news item, indicating that they had scrolled through the entire letter.
Some selected website page designs: