Powakaddy

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powakaddy.co.uk 

(The website homepage has been partially changed since my design on initial launch)

Powakaddy are one of the leading manufacturers of electric golf trolleys in the world. They required a complete new website to be built on the Magento platform to accommodate future e-commerce. This was one of my first projects at Honest. I conceptualised this website with a highly memorable design which positioned the brand powerfully. 

Product showcase
The prominence of the hero products is emphasised by presenting them as as part of a golfing scenario, the ambience of the environment inspiring golfers to imagine themselves using the products. They are incorporated into the scene and feel part of the page .

Playful interaction
To compliment the concept, key products had playful interactive applications to ‘test out’ the product and really get a feel for how they work and what makes them different. The 'Touch' had a click and drag application which controlled an animation demonstrating the speed control of the Touch. Similarly, the Freeway II featured an interactive control pad demonstrating the multi-function controls.


Some selected page designs:







"Tammy has many great qualities as a Senior Designer, not only can she turn her hand at creating a brand defining campaign utilising real insight and a 'sixth sense' for what will work for the consumer but also has that rare skill of being able to breathe life into that vision through her creative technical skills too. Media design & build, campaign web sites, moving image and illustrative knowledge coupled with marketing edge, is an appealing mix of skills that make Tammy a unique designer. "

Rajen Mistry, Head of Creative at Golley Slater Digital

"Tammy worked for us (Mobas) on a number of occasions on a freelance basis. Tammy worked exceptionally well with our team and produced fantastic results. Tammy clearly understood the briefs given to her and our clients were always extremely pleased with her designs."

Martyn Abbott, Digital Projects Manager at Mobas