(The website homepage has been partially changed since my design on initial launch)
Powakaddy are one of the leading manufacturers of electric golf trolleys in the world. They required a complete new website to be built on the Magento platform to accommodate future e-commerce. This was one of my first projects at Honest. I conceptualised this website with a highly memorable design which positioned the brand powerfully.
The prominence of the hero products is emphasised by presenting them as as part of a golfing scenario, the ambience of the environment inspiring golfers to imagine themselves using the products. They are incorporated into the scene and feel part of the page .
To compliment the concept, key products had playful interactive applications to ‘test out’ the product and really get a feel for how they work and what makes them different. The 'Touch' had a click and drag application which controlled an animation demonstrating the speed control of the Touch. Similarly, the Freeway II featured an interactive control pad demonstrating the multi-function controls.
Some selected page designs: