IGD

igd.com

IGD is the leading source of information and best practice on the consumer goods industry worldwide. I was integral to winning the redesign of IGC.com for Honest with my creative pitch against 9 other digital agencies.

Communicating closely with the team at IGD, I designed the full website including over 20 templates and a full set of iconography. I supplied all the assets as well as a comprehensive guideline document that allowed IGD’s in-house technical team to develop the site to the exact design requirements. 

The design has a newspaper feel and effectively presents a wealth of information in a way that is engaging for new users but also accessible for regular users. The content is colour coded and together with iconography this helps distinguish subject matter and content type so that the page can be easily scanned for relevant information. I introduced the idea for a resource library that stores all content in a searchable format via a filter system.  

The homepage is based on a grid that is split into 'content blocks' which allows IGD to display different formats and combinations of content depending what needs to be promoted at any given time.

A selection of page designs:











"Tammy has many great qualities as a Senior Designer, not only can she turn her hand at creating a brand defining campaign utilising real insight and a 'sixth sense' for what will work for the consumer but also has that rare skill of being able to breathe life into that vision through her creative technical skills too. Media design & build, campaign web sites, moving image and illustrative knowledge coupled with marketing edge, is an appealing mix of skills that make Tammy a unique designer. "

Rajen Mistry, Head of Creative at Golley Slater Digital

"Tammy worked for us (Mobas) on a number of occasions on a freelance basis. Tammy worked exceptionally well with our team and produced fantastic results. Tammy clearly understood the briefs given to her and our clients were always extremely pleased with her designs."

Martyn Abbott, Digital Projects Manager at Mobas