Cadbury Magical Elves

At Christmas Cadbury sell a product featuring elf characters. Each chocolate bar features one of eight elves and has popping candy inside. There was a narrative behind the magical elves and the popping candy which needed portraying via the website. The brief for this project was, therefore, to create ideas for a campaign website based on this story, which would make a connection from the Christmas selection box designs. The essence of the final idea was to ”follow the magical dust” from the South Pole to Santa’s Grotto in the North Pole, for dynamic Elf blogs plus other fun and games. The project was packed with rich content and was challenging in that we could not market the chocolate bars directly to children.

I played a key part in the pitch for this work and it was the first project I lead and managed from a creative perspective. It was a large scale site featuring a rich animated homepage, advent calendar, blogs, wishlist, storybook and elf profile pages and multiple games to portray each of the 8 elves personalities.

The website recorded almost 200,000 visitors with a total of over 3 million page views. The snowman game garnered more than 23,000 submissions of snowmen

Some selected page designs:

"Whether we're responding to a short brief or working to a full specification, Tammy consistently delivers work of the highest quality. She has a sensible grasp of practical development concerns such as SEO and accessibility which ensures her concepts translate to device properly. We've worked together on website redesigns, brand creation and development, mobile device design, touchscreen interfaces and HTML email design. Tammy is a diligent, commercially minded designer and I will continue to work with her for the foreseeable future."

Steven York, Head of Development at Golley Slater

"Tammy has many great qualities as a Senior Designer, not only can she turn her hand at creating a brand defining campaign utilising real insight and a 'sixth sense' for what will work for the consumer but also has that rare skill of being able to breathe life into that vision through her creative technical skills too. Media design & build, campaign web sites, moving image and illustrative knowledge coupled with marketing edge, is an appealing mix of skills that make Tammy a unique designer. "

Rajen Mistry, Head of Creative at Golley Slater Digital